16 Reasons to Use Digital Menu Boards for Restaurants
Digital menus replace traditional posters and signs and are increasingly popular in restaurants across the country. By offering more dynamic and real-time menu board designs, they are attention-grabbing and have many benefits for your business.
Let’s take a look at 16 reasons why you can consider to set up a digital menu board for a restaurant.
Table of Contents:
- What is a Digital Menu Board?
- 16 Reasons to Use a Digital Menu Board
- How to Make a Digital Menu Board
- All-in-one Solution
What is a Digital Menu Board?
A digital menu board is to show electronic menus on the digital display screens, typically mounted on the wall or placed in a prominent place. This allows your customers to take a look at your menu while they’re still waiting in line and to see what their options are before they get to the counter.
16 Reasons to Use a Digital Menu Board
1. Easy and Convenient
Digital signage menus offer a win-win solution for both you and the customer.
Customers appreciate digital boards because they help to reduce wait time, present information in an easily digestible way, and are eye-catching.
From the perspective of a manager or owner, especially in quick-service restaurants, a digital signage menu is incredibly easy to update and can help to keep the business running more efficiently overall.
Regularly printing out restaurant menus and having to order new posters every time your many changes can get pretty pricey. When you use a digital type instead, you will not incur any further cost when you update your menu.
3. Better Customer Experience
When a customer is new to a restaurant, it can sometimes be confusing to understand what food items are offered and what the options are. A digital restaurant menu showing on the display can help to make the experience more pleasant and simpler for new customers.
In addition to this, having the experience be more interactive and visual can help customers enjoy their time at your establishment as well as help to reduce the time that they wait.
4. Help Boost Your Sales
When you use a digital menu solution wisely, it can even boost your sales. One study looking at the use of it by Prime Burger found that their use brought in a 50% rise in sales within one year.
5. 24/7 Advertisements
If your digital menu is visible even when your establishment is close, you essentially have a salesperson that is delivering a marketing message at all hours of the day. This can be a great way to get the word out about your restaurant 24 hours a day, seven days a week.
6. Highlight New or Special Items
If you have recently introduced new items onto the digital menu, it can be a wonderful place to advertise your new options. This can help new items go from being obscure and unknown to quite popular much more quickly than if you simply have a chalkboard menu or paper menus.
7. Easy to Update
When you use paper menus, you have to incur new printing costs every time you make a change. Updating digital displays is incredibly simple and free of charge.
To update your menu it will only take one person a couple of minutes to make changes. This is a huge time saver when you consider how long menu designs take when you are using printed materials.
8. Maintain Brand Consistency
Having a brand personality and ensuring that your marketing is consistent with your brand personality across all platforms is essential. When you use a digital board it means that any marketing changes you make to your Internet presence can be reflected aesthetically in your restaurant right away.
This also means that if your restaurant has several locations it’s easy to maintain consistent marketing.
9. Help Reduce Wait Time
When you set up menu board systems for restaurants, this can help diners who are waiting to decide on what they’re going to order before they get to the counter. This means that lines will move more quickly and wait time will be reduced.
Additionally, when restaurants choose to display other promotional material or interesting facts on their menu display, this can help to keep waiting customers entertained and in good spirits.
10. Help Meet Health Care Regulations
As a restaurant owner or manager, you understand how crucial it is to stay in compliance with state and federal law. Since healthcare regulations are always changing for the foodservice industry, using a digital menu can ensure that you can swiftly make any necessary changes to your menu.
For chain restaurants, it is required that they display the number of calories in each menu item. When you go digital with your menu board, you can make such changes quickly and conveniently.
People’s eyes are naturally drawn to screens when they are present. Awaiting customer will be much more likely to intake your promotional material if is playing on the TV screen rather than printed on a static poster.
12. Automatically Rotate Your Menus
Many restaurants have different available menus throughout the day. If your breakfast, lunch, and dinner menus have certain times when they start going into effect, you can program your menu board and switch content automatically. This is also helpful if you offer a special menu on the weekends, for brunch, or for happy hour.
13. Help Upsell Customers
The boards are great for displaying add-ons and upsell. This is a great tool for restaurants to help boost their overall sales by encouraging customers to purchase combo deals or add-ons.
14. Make the Most Out of Foot Traffic
If your restaurant is located in a place with heavy foot traffic then a digital menu outside of the location can help bring in more customers.
It is very common for people to take a look at the menu of a restaurant before choosing where to eat. When you have this new type instead of a printed menu visible outside, this can be much more engaging for potential diners.
15. Help Build Connection to the Community
Your menu board is a way for you to communicate with all of the customers in your restaurant. This is a great opportunity to display relevant local information or news that can help your customer base understand how engaged you are in the local community.
16. Eliminate Inefficiencies and Errors
One of the most important tasks for an owner or a manager is to reduce the number of errors and inefficiencies. The entire network of menu boards can be managed from anywhere that you have an Internet connection.
This means that you can avoid printing errors, employee mishaps, shipping costs, or any of the other multitude of things that can go wrong when you have a static printed menu.
How to Make a Digital Menu Board?
In order to have a digital menu in your restaurant, you’ll need a display, software, and a media player.
1. Choosing a Display
When choosing a display for your menu boards, one of the first things you want to consider is the location.
You want your display to be located in a high traffic area where most people will be able to clearly see it. You want to consider the pattern of movement to the restaurant and where to display will best serve you and the customers.
You also want to consider how big the display will be and also the viewing angles of the TV.
Of course, you need to decide to install displays in landscape or portrait style according to your menu board layout designs.
The brightness of the room is also an important consideration when deciding on your display. In a bright space, you’ll want to use a display that’s designed for brightly lit areas.
Lastly, you also want to take into consideration the price, durability, and warranty of any display you purchase.
2. Choosing a Digital Menu Board Software
You have two different options when it comes to the digital board software you choose.
First, you could use on-premises software. This type of software runs on the servers of your company and consists of different modules and databases.
When you choose to use on-premises software, you will be able to have total ownership and control over the system and an Internet connection will even be necessary to use it. It’s important to understand, however, that you will also be responsible for maintaining both the hardware and the software, this can cost extra time and money.
The second option is a cloud-based software or web-based. The software is not run on servers located at your company but rather hosted on a vendor server. There are a lot of reasons that it can make sense to use cloud-based software as opposed to on-premises software.
Cloud-based software allows you to access the software from multiple devices anywhere and anytime. You also won’t be responsible for maintaining and upgrading the hardware and software as you would for on-premises software. This is because the providers of cloud servers guarantee both responsibility and security.
With cloud-based software, you must have an Internet connection all the time. It can also be difficult to customize this type of software.
3. Choosing a Media Player
The second type of hardware necessary for a menu board is a media player. This will connect to the display via different ports, such as USB, VGA, HDMI, DVI, or DP in order to display your desire digital content on the display.
Are You Looking For an All-in-One Solution?
Hardware and Cloud-Based Digital Menu Software
The necessary research to pick out the supper components for the digital signage menu board can be time-consuming and frustrating. Luckily, there is an all-in-one solution.
With AG Neovo’s Neovo Signage solution, you can publish your content to multiple displays instantly and seamlessly. This digital signage software is cloud-based and is more secure and safe. You’ll be able to publish real-time content and schedule content from any location with Internet access.
This cloud-based digital menu solution offers a free customizable layout and everything you could need in order to make the perfect digital content for your restaurant.
The solution can also be revolutionary for your business in terms of maintaining social distancing and other health concerns brought on by the coronavirus pandemic. You can opt to create a non-touch digital menu for your customers to help keep the environment safe and your customers happy.
It’s the Time For You to Make the Change
If you want to grow your business, using a digital signage menu can be a very logical step. As outlined in this article, there are countless benefits to using digital menu displays rather than traditional print material.
Your best choice for designing and displaying the perfect digital menu in your bar, café, or restaurant is Neovo Signage.
If you are looking for a one-stop-shop when it comes to a digital menu board for a restaurant, you come to the right place. With a combination of media players, displays, and free cloud-based software, we make your transition to the new type as seamless and simple as possible.
We offer flexible, scalable, and real-time solutions for customers. Displaying digital menu boards can make sense for restaurants, bars, or cafés of any shape and size. Neovo Signage is specifically designed in order to be flexible and easily adjustable to suit the changing needs of your business.
With reliable stability and high-grade security, you can feel good about using Neovo Signage. Doing so could be the crucial step you’ve needed to help your business grow.
Are you interested in our solutions? You can learn more here.